Chinese automaker Changan Automobile is launching its Deepal electric SUVs in Italy and Spain as part of a major European expansion.
Why it matters: This marks the second wave of Chinese EV brands entering Southern Europe, where interest in pure electrics has historically lagged.
The Details
- Changan will offer the Deepal S05 and S07 fully electric SUVs in Italy, with plug-in hybrid versions following by Q2 2026.
- The announcement came Thursday at Changan’s design center in Rivoli, near Turin, according to Reuters.
- Changan already sells vehicles in eight European countries including Germany, the UK, and Norway.
- A smaller Q05 SUV is expected in Italy by late 2026 or early 2027.
- The company is also considering selling light commercial vehicles in Europe.
By The Numbers
- Deepal S05 Price (Italy): 39,990 euros ($46,880)
- Deepal S07 Price (Italy): 44,990 euros ($52,740)
- European Investment: 2 billion euros
- Planned Models: 8 over three years
- Dealer Network Target: 1,000+ by 2030
- Italian Dealers: Around 100
EVXL’s Take
Changan’s timing is notable. The company is pushing into Southern Europe just as EU-China tariff negotiations have resumed over a potential minimum price deal that could replace the bloc’s 45.3% import duties. Whether Changan can sidestep tariff pressures through local partnerships or pricing strategies remains unclear, but its 2 billion euro commitment signals serious long-term intent.
“We are here to stay, to convince customers about the quality of our products,” said Changan Vice President Klaus Zyciora. That confidence tracks with the broader Chinese EV playbook: aggressive expansion, competitive pricing, and patience. Southern Europe’s slow EV adoption may be a harder market to crack, but Changan is betting the shift toward electrification will accelerate.
Frequently Asked Questions
- When will Changan plug-in hybrids launch in Italy? The company expects PHEV versions of the S05 and S07 by the end of February and March 2026.
- How many European countries does Changan currently sell in? Eight, including Germany, the UK, and Norway.
- What is Changan’s long-term European goal? The company plans to launch eight models and establish over 1,000 dealers by 2030.
