News, deep dives, and analysis — every Subaru story, newest first.
Subaru has announced pricing for the 2026 Uncharted EV, starting at $34,995 before destination fees. Why it matters: The Uncharted becomes Subaru’s most affordable EV as competitors slash prices and automakers abandon electric models amid post-subsidy market pressures. The Details Specs By Trim Premium FWD ($34,995) Sport ($39,795) GT ($43,795) All Trims Include: EVXL’s Take…
Subaru unveiled the 2026 Uncharted EV in New York City, introducing the brand’s first front-wheel-drive model since 1996 amid a shifting electric vehicle market. This launch responds to volatile tariffs and fading consumer incentives, delivering a budget-friendly electric crossover with strong range credentials. Subaru frames the Uncharted as a rival to the Hyundai Kona EV…
Subaru of America plans to launch the Uncharted, a two-row electric crossover joining its U.S. lineup in 2026, with a global debut next week. This vehicle becomes the automaker’s third electric model available in the U.S., expanding options for drivers interested in all-electric adventure-ready SUVs. Subaru’s official press release emphasizes the compact crossover’s design for…
Subaru is doubling down on its electric vehicle (EV) strategy in Europe, aiming to navigate the challenges of electrification while staying true to its rugged, all-wheel-drive heritage. According to a recent Autocar interview with Subaru Europe boss David Dello Stritto, the company plans to roll out new EVs and leverage its partnership with Toyota to…
Subaru is recalibrating its electrification plans as looming U.S. tariffs, projected to cost the automaker $2.5 billion this fiscal year, disrupt its financial outlook and production strategy, according to CEO Atsushi Osaki during a May 14, 2025, news conference. With global trade uncertainties and shifting U.S. regulations, the Japanese automaker is reassessing investment timelines and…
Subaru, the renowned Japanese automaker, has revved up its efforts in green energy by setting an ambitious target. The company aims to sell 600,000 battery electric vehicles (EVs) annually by 2030, making up half of its global sales. This move marks a significant shift from its previous goal to have battery EVs and hybrids represent…
One email. Six stories. Filed each morning before the world is. Read by Tesla owners, Rivian preorder holders, dealer GMs, and the analysts that move EV stocks.
