News, deep dives, and analysis — every Honda story, newest first.
Honda President and CEO Toshihiro Mibe traveled to China, toured an auto supplier factory in Shanghai, and came back with a verdict that should alarm every Western automaker still treating China as a growth market: “We have no chance against this.” The quote, reported by Nikkei Asia, came during a meeting with Honda’s own suppliers…
I’ve been tracking the collapse of America’s EV battery boom for months, and this week’s news confirms the pattern: Korean battery makers are retreating while Honda quietly positions itself for the post-subsidy era. Honda is buying out LG Energy Solution’s share of their Ohio battery joint venture for $2.9 billion, Bloomberg reports. The deal, expected to close…
Honda Motor Co. cut its annual profit guidance by 21% on Friday, citing a critical semiconductor shortage and plummeting Asian demand while confirming the Japanese automaker now expects electric vehicles to comprise just 20% of global sales by 2030, reports Bloomberg. The announcement marks the latest setback in Honda’s year of cascading retreats from electrification…
Honda introduced its Super EV concept at the 2025 Goodwood Festival of Speed, blending compact design with engaging electric performance to appeal to urban drivers. This debut highlights the automaker’s push toward enjoyable EVs, as it promises “fresh, ‘fun-to-drive’ electric performance alongside trademark Honda usability,” according to a press release on Honda’s Goodwood activities. Design…
Honda Motor has canceled its development of a large electric SUV targeted for a 2027 release, citing declining electric vehicle (EV) demand in the United States, according to a Nikkei Asia report. This decision reflects broader industry shifts as automakers recalibrate strategies in response to market and policy changes, redirecting focus toward hybrid vehicles to…
Honda has postponed its ambitious $11 billion (C$15 billion) electric vehicle (EV) production hub in Ontario, Canada, for at least two years, citing U.S. tariffs and a slower-than-expected EV market. The decision, announced by CEO Toshihiro Mibe on May 13, 2025, reflects the automaker’s cautious approach to navigating economic and regulatory challenges, according to Automotive…
A new Electric Vehicle Intelligence Report (EVIR) reveals shifting consumer perceptions in the U.S. electric vehicle (EV) market, with Honda, Chevrolet, and Ford gaining ground as Tesla’s brand reputation weakens. Based on a survey of over 8,000 U.S. consumers, the report highlights practical concerns like range and charging infrastructure driving EV purchase decisions, while Tesla…
On April 15, 2025, a report from Japan’s Nikkei newspaper sparked concern by claiming Honda Motor Co. was planning to shift production of its CR-V and Civic models from Canada to the United States to dodge new U.S. tariffs. Canadian officials swiftly debunked the claim, with Ontario Premier Doug Ford and Federal Industry Minister Anita…
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