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News, deep dives, and analysis — every Honda story, newest first.

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Honda and Nissan Explore Factory Sharing in Deepening Partnership

Japanese automotive giants Honda and Nissan are considering a significant expansion of their strategic partnership that could include shared vehicle production facilities, marking a potential shift in Japan’s automotive landscape. The development follows their March 2024 agreement to collaborate on electric vehicle development. According to a report from the Japan Times, Honda may leverage Nissan’

Honda and Nissan Consider Historic Merger Amid EV Market Pressure
Honda

Honda and Nissan Consider Historic Merger Amid EV Market Pressure

Japanese automotive giants Honda and Nissan are exploring a potential merger as both companies face mounting pressure in the global electric vehicle market, particularly from Chinese competitors. The historically independent automakers are weighing this unprecedented step to maintain competitiveness in an increasingly challenging EV landscape, reports the BBC. The potential merger discussions foll

Honda Blocks Popular Auto Reviewer from Prologue EV Test Drive
Honda

Honda Blocks Popular Auto Reviewer from Prologue EV Test Drive

Renowned automotive reviewer Doug DeMuro has reportedly been denied the opportunity to test drive Honda’s new Prologue EV, sparking speculation about the automaker’s confidence in its latest electric offering. This information comes from Sawyer Merritt, a well-known figure in the automotive and tech sphere. Prologue Specs and Pricing The Honda Prologue, built on GM’s Ultium…

Honda Executives Reveal Harsh Reality of US EV Market
Honda

Honda Executives Reveal Harsh Reality of US EV Market

Honda, a longstanding player in the automotive industry, is grappling with the challenges of the emerging electric vehicle (EV) market in the United States. According to a report from The Street, Honda executives have shed light on the complexities of EV adoption and the hurdles they face in this rapidly evolving sector. The Current State…

Honda

Sony and Honda’s AFEELA Concept: A Glimpse into the Future of Driving

The Dawn of AFEELA At CES 2024, Sony and Honda unveiled AFEELA, their latest automotive brainchild born from the Sony Honda Mobility partnership. AFEELA, despite its unusual name, promises an immersive and interactive driving experience akin to playing a Sony PlayStation. This year, AFEELA returned, showcasing its computer-assisted capabilities and appearing more production-ready than its…

Honda's Electric Leap: Unveiling a New EV Era at CES
Honda

Honda’s Electric Leap: Unveiling a New EV Era at CES 2024

Honda Prepares to Unveil New Global EV Series at CES 2024 Honda is gearing up to make a significant splash in the electric vehicle (EV) market with the anticipated launch of its new global EV series at the Consumer Electronics Show (CES) in January 2024. The renowned automaker, known for its commitment to innovation and…

Honda's Bold Leap into the U.S. EV Market: The Prologue Unveiled
Honda

Honda’s Bold Leap into the U.S. EV Market: The Prologue Unveiled

In a world increasingly drawn to electric mobility, Honda marks its footprint in the American EV sphere. Introducing the “Prologue“, Honda’s debut all-electric SUV for the U.S. market. An appropriate moniker for the vehicle, the Prologue is more than just a car; it’s a statement of Honda’s intent to catch up in the electric race.…

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